Starting a SEO career? Build a marketing mindset!

As outsourcing and off-shoring boosted the IT-enabled Services (ITES) sector in India, web design and development companies benefited from the demand for providing lower-cost SEO services. While this has undoubtedly been great for many Indian companies (including ours) as well as young professionals by opening up new career opportunities, there are some negatives too.

Upgrade your soft skills to expand you career horizon

Dissimilar to hard skills, which focus on an individual’s skill set and ability to perform technical tasks rather than interpersonal ones, soft skills refer to the personal traits of an individual. It is a cluster of personality traits, social graces, communication skills, personal habits, and many more. Even though soft skills and hard skills complement [...]

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Careers in user experience: opportunities and requirements

User-experience designers are responsible for creating the feel of computer interfaces and to make the human-computer interaction smooth and hassle free. A smooth user experience is what makes websites successful and gadgets popular. People who work in user experience design make the behind the screen factors that ensure a smooth browsing pleasure for users.