How to deliver impressive business presentations?

Posted on | January 11, 2016 | No Comments


Delivering an effective and impressive business presentation requires precise planning and preparation. While addressing the audience, you will be scrutinized for every word you say. Your appearance, tone, body language and the content of presentation will all have a major impact on the quality and reception of your presentation. Business presentations are of various types including formal and comprehensive to casual and interactive and anything that falls in between.

Here are some great tips that will help you to deliver an inspiring and engaging business presentation that will leave the audience spellbound.

Be focused

A concise and well planned presentation that will take the audience through an interesting sojourn should be your basic objective. No one will be impressed with an incoherent presentation style. You should therefore be well focused and prepared to handle the presentation from start to end in a stylish and elegant manner. Your purpose must cater to the interests of your listeners or they will lose interest. Chalk out the structure of your presentation in such a way that your audience will find it interesting.

Spice up your presentation with stories and anecdotes and encourage them with a call to action. An inspirational tone will make the presentation interesting that will get the audience engaged. An effective presentation always involves fostering an emotional connection and reaching out to your audience. A personal and honest style of presentation will strike a chord with the audience easily than a formal and superficial style of presentation. The more personal your style is, more will be the response you get. Make stories that motivate and inspire people to heed to your call of action. Pep up the presentation with jokes and interesting moments that will keep them literally at the edge of their seats.

Let’s be frank about it. Everyone loves stories and we are all naturally inclined to listen to interesting narrations. Make sure to adopt a simple and interesting style sans too much technical information that may put off the average people in the audience. The best way will be to start with a snappy introduction of the topic and explain your passion for it and present a call to action for the audience.

Presentation style
Make sure to adopt an interesting presentation instead of reading it out from a teleprompter. A powerful body language and voice modulations will make the audience feel the passion and energy. Not just give yet another business presentation, ensure them a memorable experience and a life changing instance. Create a script and memorize the key points so that you do not lose out the flow. Before the big day, rehearse your speech and watch yourself on video to polish your presentation and diction. Make eye contact and let the dynamics inspire your audience.

Do not overuse presentation tools
Presentation tools like PowerPoint and videos should have only a supplementary role in your presentation. Do not read from the screen in the presentation which might make your audience think that you could have simply emailed the presentation CD for the same effect. Add a slide or video only if it is absolutely essential in getting across a point. It is better to leave the projector off otherwise and focus on your performance skills.

Create a long lasting impression
Having delivered your best presentation ever, your job is half done. Now you need to give them a souvenir in the form of a booklet or a flyer that will remind them of your inspiring story and the action they should take. Be clever and subtle so that people will appreciate your thoughtfulness as well as your ideas.

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