What’s the one thing that comes to your mind thinking about KFC? The Chicken Recipe. What’s the one thing you recall when thinking about Starbucks? I don’t need to answer that. What’s the one thing that strikes your mind when you think of Toyota? It’s Quality. What’s the one thing that hits the cord when you think of Martin Luther King Jr.? “I have a dream.” What about when you think of Shahrukh Khan? It’s entertainment. Top companies and people know how to brand themselves because they know the secret to personal branding. Read more
I had an interesting conversation recently with a business leader about employees taking up people management roles for the first time. Individual contributors who do well in their roles, get promoted to people managers as a natural career progression in most companies. His concern was well founded – how do we promote people without measuring their ability to manage people?
Dissimilar to hard skills, which focus on an individual’s skill set and ability to perform technical tasks rather than interpersonal ones, soft skills refer to the personal traits of an individual. It is a cluster of personality traits, social graces, communication skills, personal habits, and many more. Even though soft skills and hard skills complement each other, they stand poles apart. Read more