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Starting a SEO career? Build a marketing mindset!

As outsourcing and off-shoring boosted the IT-enabled Services (ITES) sector in India, web design and development companies benefited from the demand for providing lower-cost SEO services. While this has undoubtedly been great for many Indian companies (including ours) as well as young professionals by opening up new career opportunities, there are some negatives too.

Ace any interview with the right soft skills

Are you confused about why you never got a call back from the interview you gave? You cleared the tests and aced the personal interview round, so why were you not offered the job? This is a common story of a lot of job enthusiasts. But wait before you come to the conclusion that you [...]

Resume mistakes you should never make?

You have written your resume best and are applying for jobs. According to you, your resume would mirror your potential ideally and would help you snap any job. But, in reality, does this happen? Your resume is the first point of contact for an interviewer. Just as we make a fast judgement after meeting an [...]

No-fail tips to excel the job interview

Does facing a job interview give you jitters? No matter how well qualified and skilled you are, impressing the interviewer is what matters. Your resume and certificates tell about your achievements, but speak nothing about your qualities and talent. An interview can last for an hour or two, but it is in the initial 15-minutes [...]

Tips for executives to become more strategic

This is the age of the strategist. The volatile economy has set alarm bells ringing as companies spend more time on strategy building. Many organization’s top teams are frequently seen indulging in strategy dialogues that eventually pave the way for the company to stay more competitive, seize opportunities, make timely decisions and respond quickly to [...]

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